When 70-metre M/Y JOY’s owner commissioned the yacht’s creation, his brief was simple. “Create something totally different to every other yacht”. To achieve this not insignificant challenge a distinguished team was assembled to create this one of a kind vessel. Launched in 2016, JOY is a yacht of many firsts, including the first exterior by famed superyacht interior design house Bannenberg & Rowell, the first superyacht interior by Studio Indigo, and also the first superyacht for her visionary owner. Build work was masterfully executed by world-renowned shipyard Feadship. A strong collaborative approach between all involved in JOY’s creation resulted in a yacht that was truly unique and special. The perfect blend of comfortable modernism and striking design JOY boasts five light-filled decks with unrivalled expansive outdoor spaces. Her designers applied elegant sculpted lines and an imaginative use of glass to build a yacht with true synergy between the indoors and outdoors.